ABDEL MUHSEN IRSHEID ALAFEEF, M. Exploring the marketing paradigm using customer engagement for loyalty intentions towards digital streaming services. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 9, n. 12, p. 175–188, 2024. DOI: 10.31305/rrijm.2024.v09.n12.022. Disponível em: https://www.old1.rrjournals.com/index.php/rrijm/article/view/1685. Acesso em: 19 apr. 2026.