PETER, L.; MATHEW, J.; MARY, R. Digital Persuasion or Digital Exploitation? Understanding the impacts of FOMO Marketing on Gen Z Consumer Behaviour. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 10, n. 10, p. 94–103, 2025. DOI: 10.31305/rrijm.2025.v10.n10.010. Disponível em: https://www.old1.rrjournals.com/index.php/rrijm/article/view/2485. Acesso em: 21 jul. 2026.