AGRAWAL, N. A.; PUNWATKAR, S. Exploring the Impacts of Gamification in Marketing on Consumer’s Buying Intention. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 8, n. 8, p. 145–153, 2023. DOI: 10.31305/rrijm.2023.v08.n08.025. Disponível em: https://www.old1.rrjournals.com/index.php/rrijm/article/view/825. Acesso em: 20 apr. 2026.