Ghiraiya, Rishi. “A Comparative Study of Marketing Analytics Adoption in the Luxury Fashion and Watch Industries: Challenges and Opportunities”. RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 9 (September 28, 2024): 148–166. Accessed April 18, 2026. https://www.old1.rrjournals.com/index.php/rrijm/article/view/1679.